Impact of Platform Evaluation Mechanism on Crowdfunding Campaigns.

For efficient matching between a campaign and backers, platforms scrutinize campaigns before their launch to verify the claims and ensure high quality of the online campaigns. With the increase in workload due to the increase in the popularity of reward-based crowdfunding, reward-based crowdfunding platforms try to manage a tradeoff between the evaluation speed versus detailed veracity checks for the campaigns. I explore the implications of one such platform’s operational decision on campaigns’ funding success.